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Explore the latest virtual horse racing news, horse racing results, and articles about play to earn games and crypto.
Season 14 Preview: Countdown to Churchill

Season 14 Preview: Countdown to Churchill

Apr 08, 2024
The season that we’ve all had circled on the calendar for over a year is finally upon us — welcome to Season 14. On April 12, 2023, it was announced that Third Time Games and Churchill Downs had agreed upon a multi-year partnership deal that made Photo Finish™ LIVE the Official Gaming Partner of the […]
Crown Weekly: Virtual Kentucky Derby Week

Crown Weekly: Virtual Kentucky Derby Week

Apr 01, 2024
The final week of Season 13 has arrived! We’ve got a hot new partnership to discuss, a Spaces about Spaces, and, of course, the preview of the season’s biggest race. Let’s get after another edition of the CROWN Weekly Season 13 Virtual Kentucky Derby  It’s easy to take for granted that every season, Photo Finish™ […]
Crown Weekly: Back to Horse Business

Crown Weekly: Back to Horse Business

Mar 24, 2024
Let’s kick off another week of Horse Business, shall we? We’re wishing CROWN a Happy Birthday, celebrating a great deed the community recently accomplished, setting the stage for another packed week of live streams, and prepping for the Artemis Cup. Life comes at you fast in Photo Finish™. Let’s cover what you need to know […]
Photo Finish™ Community Raises Over $81,000 in Honor of SlyRaven to Benefit Her Children’s Future

Photo Finish™ Community Raises Over $81,000 in Honor of SlyRaven to Benefit Her Children’s Future

Mar 21, 2024
In an inspiring display of community togetherness and compassion this past week, the Photo Finish™ family rallied in honor of the memory of a beloved member and friend, Amber Coleman, aka SlyRaven, who recently passed away after a yearslong battle with ALS. Following the unfortunate news of Amber’s passing, the PFL family jumped into action […]
Happy Anniversary, $CROWN!

Happy Anniversary, $CROWN!

Mar 19, 2024
March 22, 2023: Season 1 officially begins. Cardinal Staking opens. Sometimes it feels like a year has blown by, other times it feels like I’ve aged 20 years in the past 1. Both are true. I wanted to take a brief moment to talk about some present and future plans of $CROWN briefly as we close […]
Crown Weekly: March Madness

Crown Weekly: March Madness

Mar 17, 2024
In Photo Finish™, the calm before the storm equates to the first week of the season being set aside for the craziest action—Foal’s Day and a new breeding session. With the season’s beginning tasks checked off our to-do list, we’re back in the saddle, ready to embark on another season of record-breaking success. On the […]
‘Rally for Raven’: Auction Details

‘Rally for Raven’: Auction Details

Mar 12, 2024
The Photo Finish™ LIVE community is rallying to support the family of its remarkable and inspiring member, Amber Coleman, known fondly as SlyRaven, the owner of Blackbird Stables, who recently concluded her courageous fight with ALS. Amber was driven by a powerful ‘Why’ — her mission being to ensure her children were cared for and […]
$CROWN Listed on MEXC Exchange

$CROWN Listed on MEXC Exchange

Mar 11, 2024
Third Time Games is excited to announce that $CROWN, the utility token utilized within the Photo Finish™ LIVE virtual horse racing ecosystem, will be available on the globally popular MEXC exchange beginning on March 12, 14:00 UTC. Adding $CROWN to the MEXC exchange not only marks a significant step in our mission to make $CROWN […]
Season 13 Preview

Season 13 Preview

Mar 11, 2024
Welcome to Season 13, everyone! As with every season, we kick things off with everyone’s favorite horse business holiday, Foal’s Day, when a crop of new virtual horses enters the PFL world. We have much to do this week as we embark on another four-week trek around the Photo Finish™ world. Let’s get after it. […]
Fly High, SlyRaven

Fly High, SlyRaven

Mar 10, 2024
We regret to share the sad news that SlyRaven, aka Amber Coleman (owner of Blackbird Stables) has left us after a valiant battle with ALS.
New Show: ‘Stable to Stardom’ Debuts

New Show: ‘Stable to Stardom’ Debuts

Mar 06, 2024
The Photo Finish™ LIVE community is expanding its content with the debut of a brand new show, “Stable to Stardom,” – a stream dedicated to documenting and supporting the rise from newcomer to podium mainstay.  Set to premiere tonight, we checked in with the hosts, Brody and Mark, to give the community a quick glimpse […]
Crown Weekly: Road to the Roses

Crown Weekly: Road to the Roses

Mar 04, 2024
The Road to the Kentucky Derby is underway, and so is the final stretch to another eventful and successful season at Photo Finish™ LIVE! We’ve seen new major contenders enter the fray, the debut of new shows from community content creators, and a rapidly evolving racing and breeding ecosystem beginning to flourish on the cusp […]
Meet Zedge: The Most Bullish PFL Man in the World

Meet Zedge: The Most Bullish PFL Man in the World

Mar 01, 2024
Nearly 4,000 new Photo Finish™ stables have been created in 2024, but none more impactful than that of one that joined the fray just ten days ago — Celtic Monke Racing, owned by a player that goes by Zedge_jpeg on X. A seasoned Wall Street expert, early Bitcoin adopter, and most importantly, father to two kids […]
Inside the Win: JPEG Junkie Stables Notches First-Major Race Victory

Inside the Win: JPEG Junkie Stables Notches First-Major Race Victory

Feb 27, 2024
Have a day, JPEG Junkie Stables!  In their first-ever major race series race at Photo Finish Live, JPEG Junkie and its three-year S+  colt Something Spooky took down first place in Saturday Night’s Harbor Classic Sprint and a hefty purse of $3,290.  As one may expect, in a postrace chat with PFL about the experience, […]
Crown Weekly: Road to Artemis

Crown Weekly: Road to Artemis

Feb 26, 2024
So, did anyone do anything fun over the weekend? Yeah, us neither. If you’re new to the program — and it appears many of you are — let this piece of the internet formally introduce itself: hello, hi, and welcome to the CROWN Weekly, your Monday morning Photo Finish™ LIVE pacesetter for the week ahead. […]
Season 12: Meet the Majority Track Owners

Season 12: Meet the Majority Track Owners

Feb 23, 2024
Part of what makes Photo Finish™ LIVE so much more than just a game is that the competition transcends what happens on the racetracks and enters into what we affectionately refer to as Horse Business.  Many times, it’s the game within the game that is most thrilling. And that includes jockeying for the lone majority […]
Introducing: BONK Raceway

Introducing: BONK Raceway

Feb 22, 2024
Introducing BONK Raceway!  We are thrilled to share that the esteemed Victoria Racecourse, a jewel in our collection of world-class tracks showcased, is undergoing a limited-time transformation to bring the iconic eye-popping branding of everyone’s favorite dog coin, BONK, to the Photo Finish™ racing world.  Thanks to the track’s current majority stakeholder, OEB Racing & […]
$CROWN Now Listed on Cube Exchange

$CROWN Now Listed on Cube Exchange

Feb 16, 2024
Third Time Entertainment, creators of the real money virtual horse racing game Photo Finish™ LIVE,  is thrilled to announce the listing of its utility token, $CROWN, on Cube Exchange – a revolutionary crypto trading platform set to launch in the coming weeks.  The Cube listing marks the beginning of a new era for $CROWN, providing […]
The Vision

The Vision

Feb 14, 2024
Imagine how exhilarating it would be to own a horse that’s running in the Kentucky Derby. The most exciting 2 minutes in sports. The pageantry, the mint juleps, the hats!  Unfortunately, none of us really have been blessed with that opportunity. As we all know, horse racing is called the “Sport of Kings” for a […]
Crown Weekly: Season 12 Primer

Crown Weekly: Season 12 Primer

Feb 12, 2024
Last Week’s Highlights Race for the Roses: 20-1 Queens Consort wins the Kentucky Derby Season 12 schedule released Media Appearances: CEO & Founder Ian Cummings live on Spaces Rookie Rally: Updated eligibility and information announced MJ Across the Board w/Mo Knowz Helius Labs CEO calls Photo Finish the most underrated game on Solana PFTDRF.com creator […]
Season 11 Recap: Richie!!!!

Season 11 Recap: Richie!!!!

Feb 11, 2024
The credits are playing on Season 11, which can only mean one thing — we’re preparing to do it all over again in just a few hours, as the Season 12 floodgates open with everyone’s favorite day of the month — Foal’s Day. In keeping with our promise to keep a direct line to our […]
CROWN Weekly: Road to the Derby

CROWN Weekly: Road to the Derby

Feb 05, 2024
It’s Virtual Kentucky Derby week! The final stretch of Season 11’s track is upon us as Photo Finish™ enters the final week of the current season. In a few short days, the game of the Kentucky Derby will crown another Road to the Derby champion, thus etching another name in web3 gaming lore. This […]
Exploring the ‘Future of Community’ Through Web3: Interview with Author Justin Shenkarow

Exploring the ‘Future of Community’ Through Web3: Interview with Author Justin Shenkarow

Feb 02, 2024
If there is one thing we’ve learned from the perseverance and eventual emergence of Photo Finish™ during the bear market doldrums, it’s that community matters. Even in the worst times, the right people building the right things will always be on top, particularly in Web3, where the product is the people.  With those thoughts in […]
Ovation Update: Checking-In on the $50,000 Photo Finish™ Foal

Ovation Update: Checking-In on the $50,000 Photo Finish™ Foal

Jan 25, 2024
In November, we caught up with The Commish from Solanaut Stables to chat about his team’s recent record-breaking $50,000 purchase of the racehorse Ovation.  Back then, the eye-popping transaction between Solanaut Stables and the seller, RVA Racing, stopped the game in its tracks and has had players buzzing. A few months later, with one breeding […]
Crown Weekly: This Week’s Look Ahead

Crown Weekly: This Week’s Look Ahead

Jan 29, 2024
ICYMI: Week 2 Highlights Every day of every week within a Photo Finish™ month-long season is an event in and of itself, and Week 2 was no exception. Let’s catch you on the need-to-know’s that arrived in Season 11’s Week 2: Horse Picks 101 w/DoughBoy: Catch the Spaces replay that introduced wagering. Media Appearances: Third […]
Crown Weekly: Off and Running

Crown Weekly: Off and Running

Jan 22, 2024
If this past week indicated the pace at which Photo Finish™ will make news, 2024 will be one hell of a year. From alliances with one of the biggest crypto influencers to collaborations with one of Solana’s premier tokens, it’s tough to believe last week was just a week. And we haven’t even yet mentioned […]
History is Born: Meet ‘Exoticus’ the First-Ever SS- Grade Racehorse

History is Born: Meet ‘Exoticus’ the First-Ever SS- Grade Racehorse

Jan 19, 2024
Season 11’s Foal’s Day introduced over 4,000 new thoroughbreds into the Photo Finish™ world, but none with more fanfare than that of a new legend – Exoticus, the first-ever SS-horse.
Alex Becker joins Advisory Board

Alex Becker joins Advisory Board

Jan 15, 2024
I am excited to announce a strategic addition to the advisory board of Third Time Entertainment: Alex Becker, Founder of AI-software company Hyros and a celebrated advocate and key opinion leader in the web3 ecosystem.  With a formidable YouTube presence boasting 1.39 million subscribers and over 60 million lifetime views, Becker’s inclusion marks a pivotal […]
Season 11 Race Schedule: !Richie

Season 11 Race Schedule: !Richie

Jan 14, 2024
Hey, Photo Finishoooors. It’s me, Third Time Product Director Richie Choi, back for another pre-season check-in, hoping to provide some thoughts and insight on the season’s upcoming race schedule.  As is the Third Time Games motto – progress,  not perfection. This sentiment certainly applies to how we attack reassessing and reiterating the Photo Finish race […]
Crown Weekly: Road to the Derby

Crown Weekly: Road to the Derby

Jan 08, 2024
Back like we never left — it’s the first 2024 edition of the Crown Weekly! To say we’re back insinuates that, at some point, we left, and we know that was never the case. Even while the holidays were in full swing, the Third Time team and the Photo Finish™ community continued horse business as […]
Let’s Ride: The Past, Present, and Future of Photo Finish™

Let’s Ride: The Past, Present, and Future of Photo Finish™

Jan 01, 2024
Happy New Year from Ian Cummings and the rest of the team at Third Time!  As the kids would say, last year was a movie.  Sure, at times, that movie was a disaster movie starring Dwayne ‘The Rock’ Johnson hanging from a helicopter, hovering just above a tsunami while attempting to save people from burning […]
How to Register for the Rookie Rally Series

How to Register for the Rookie Rally Series

Dec 22, 2023
Introducing the Rookie Rally race series — a new initiative aimed at kickstarting newcomers’ Photo Finish™ legacy by welcoming stables at the door with a free entry race. Here’s how you can turn your first foray into Photo Finish™ into an opportunity to test drive your new horse for free while at the same time […]
Photo Finish™ Onboarding Resource Center

Photo Finish™ Onboarding Resource Center

Dec 18, 2023
Welcome to Photo Finish™ LIVE! Whether you’re a seasoned player or a newcomer, this guide is designed to help you quickly navigate the exciting landscape of Photo Finish™ LIVE and get the most out of your experience. From vital content created by the community to resources from the Photo Finish™ team, below are some of […]
Third Time Games Founder & CEO Ian Cummings Chats with Zima Red

Third Time Games Founder & CEO Ian Cummings Chats with Zima Red

Dec 20, 2023
Third Time Games Founder & CEO Ian Cummings recently joined Zima Red and the show’s host, Andrew Steinwold, to chat about everything from discovering his lifelong obsession with game development to the events that have followed throughout his 23-year career. From grinding his way from an intern at EA Sports to the Creative Director of […]
Win a Free Horse: Introducing the First-Timers Furlong Series

Win a Free Horse: Introducing the First-Timers Furlong Series

Dec 20, 2023
Photo Finish™ LIVE is taking training wheels off of the Trainer Horses — introducing the First-Timers Furlong Series! Everyone has always received a free Trainer Horse in their stable upon sign-up, but until now, those horses were purely meant for educational and practice purposes. As of today, that’s all changed. Let’s dive into how Trainer […]
The Beginner’s Guide to Allowance Races

The Beginner’s Guide to Allowance Races

Dec 14, 2023
Long before Photo Finish™ LIVE and NFT virtual horse racing became a thing, real-life horse racing had much of the game figured out. With its rich history and tradition, it is a sport that has captivated sports fans for centuries, largely thanks to trial-and-error that has taken place for decades and resulted in intricate forms of competition that make the sport what it is today.
NFT Virtual Horse Racing: Photo Finish™ LIVE Showcases Bull Case for Web3 Gaming

NFT Virtual Horse Racing: Photo Finish™ LIVE Showcases Bull Case for Web3 Gaming

Dec 13, 2023
NFT virtual horse racing: an intriguing enigma wrapped in a mystery for some, but for those that already own the digital equines, a way of life. If you’re reading this, chances are you’re at least semi-familiar with the benefits of blockchain technology and NFTs; however, you may not be familiar with the added value of […]
Photo Finish™ Welcomes Mad Lads Racing Syndicate, Mad Stables

Photo Finish™ Welcomes Mad Lads Racing Syndicate, Mad Stables

Dec 12, 2023
Mad Lads is in the building. As recently touched on in the community blog – teams of all shapes and sizes are forming around the Photo Finish™ community. From dorm rooms to DAOs, players are beginning to find the utility in pooling resources to create a super stable.  While we don’t have a crystal ball, […]
Rethinking $CROWN Incentives: A Path to Sustained Growth and Stability

Rethinking $CROWN Incentives: A Path to Sustained Growth and Stability

Dec 08, 2023
Hello horse enjoyers! In this blog, we’ve got some changes to announce regarding how $CROWN racing incentives (also known as ‘stimmies’)  will work in the coming seasons. But before we start, let’s review the tape. The $CROWN token plays a pivotal role in incentivizing racing within our platform as we work towards maturing our economy.[…]
The Beginner’s Guide to Swapping on Jupiter Exchange

The Beginner’s Guide to Swapping on Jupiter Exchange

Dec 11, 2023
Jupiter Exchange is an excellent platform if you’re new to decentralized finance (DeFi) and eager to explore the exciting realm of swapping digital assets. For Photo Finish™ LIVE purposes, Jupiter is also a great place to acquire $CROWN easily — the utility token of our ecosystem. This guide will walk you through the basics of […]
Crown Weekly: Road to the Kentucky Derby Begins

Crown Weekly: Road to the Kentucky Derby Begins

Dec 11, 2023
We’ve reached the final turn of Season 9, with this weekend’s Virtual Kentucky Derby in our sights. Between the exciting conclusion to Season 9 and the much-anticipated Season 10 windows soon arriving, there is Photo Finish™ news coming at us from all directions, but we wouldn’t have it any other way. Let’s wrap up last […]
Beginner’s Guide to Photo Finish™ LIVE Third-Party Tools

Beginner’s Guide to Photo Finish™ LIVE Third-Party Tools

Dec 08, 2023
Even the greatest games are ultimately judged by those who play them, talk about them, and share with others what they find most compelling and interesting and why spending their valuable free time playing them is advantageous. But in a Web3 gaming world, players do more than talk about what a gaming company has built; […]
The Beginner’s Guide to Breeding

The Beginner’s Guide to Breeding

Dec 07, 2023
Now that you’ve read Part 1 of The Beginner’s Guide, created an account, and obtained your first horse, you’re ready for the talk about the Photo Finish™ breeding process. Because the only thing better about a Photo Finish™ horse is more Photo Finish™ horses. Particularly when you had a say in things.  Breeding in Photo […]
150 Days Until the 150th Kentucky Derby: PFJC Members Ready For an Unforgettable Experience

150 Days Until the 150th Kentucky Derby: PFJC Members Ready For an Unforgettable Experience

Dec 06, 2023
150 to 150.  Today marks 150 days until the historic running of the 150th Kentucky Derby. With the countdown officially on, Photo Finish™ Jockey Club executives located all around the globe have begun preparing to attend the race, live and in color, together for the first time in what is planned as an incredible VIP experience. […]
You Can Now Use $CROWN and $DGEN to Purchase NFTs on Sniper Marketplace

You Can Now Use $CROWN and $DGEN to Purchase NFTs on Sniper Marketplace

Dec 05, 2023
Third Time Games is excited to share that Sniper Marketplace has recently integrated support for $CROWN and $DGEN within their platform, adding a new layer of utility and liquidity to both utility tokens.  Fueled by technologies and integrations provided by Jupiter, Jito Labs, and Birdeye, Sniper has launched support enabling users to shop for NFTs […]
Crown Weekly: Team Takeover

Crown Weekly: Team Takeover

Dec 04, 2023
Put another brick on the Photo Finish™ wall, as we’ve officially hit the midway point of Season 9. From double-the-major Race fun to record sales, product updates, and an influx of new players, the past seven days have only strengthened the foundation as we inch toward the Virtual Kentucky Derby and the end of 2023. […]
Meet the Teams: Stables Offering Partial Ownership Opportunites

Meet the Teams: Stables Offering Partial Ownership Opportunites

Dec 01, 2023
Where there is smoke, there is fire. As of late, the Photo Finish™ sign-up page has been ablaze with a particular kind of new stable owner emerging on the scene. Teams are forming — in some circles, referred to as DAOs or syndicates. These groups pool money and resources to form a stable with a […]
New Feature Release: Scratches!

New Feature Release: Scratches!

Nov 30, 2023
We’ve just released a brand new update that’s been long-requested by the community: “Scratches”! A ‘scratch’ is just a different way to say ‘back out of the race’. We know many times you’ve accidentally entered a horse into the wrong race on accident with no recourse. Well, now you can simply pay a $CROWN ‘scratch […]
Third Time Games Business Development Lead Ryan Duguid Brings Photo Finish™ Worldwide

Third Time Games Business Development Lead Ryan Duguid Brings Photo Finish™ Worldwide

Nov 30, 2023
It’s estimated that there are 600 million horse racing fans worldwide. While even a juggernaut professional league like the NFL works overtime to capture attention outside the United States, the ‘Sport of Kings’ long ago positioned itself as a global sports language. That, coupled with the knowledge that the Photo Finish™ LIVE community is stationed […]
Standing ‘Ovation’: Photo Finish™ Horse Sells For Record $50,000

Standing ‘Ovation’: Photo Finish™ Horse Sells For Record $50,000

Nov 29, 2023
Some mile markers in the Photo Finish™ road just hit differently. Those that make you stop and consider that this is really happening. Then, some days completely take your breath away, such as Monday, when a horse named ‘Ovation’ sold for a record $50,000. The eye-popping transaction between the buyer, The Commish, at the helm […]
Crown Weekly: Studs and Stars

Crown Weekly: Studs and Stars

Nov 27, 2023
A new Photo Finish™ season is a lot like your favorite amusement park ride — before you’ve even completed a spin, you’re already thinking about how you do it all over again. Luckily, all community members receive the same Fast Pass, which is good to skip right to the front of the line for unlimited […]
Beyond The Game: Blackbird Stables Shares How Photo Finish™ Brightens Her Battle with ALS

Beyond The Game: Blackbird Stables Shares How Photo Finish™ Brightens Her Battle with ALS

Nov 23, 2023
Along the way, everyone meets exceptional individuals who are bigger than life and live their lives to the fullest regardless of circumstances. If you haven’t ever met one of those people, meet Amber Coleman – a dedicated player of Photo Finish™ LIVE and a shining example of how, for some, carpe diem is more than […]
Crown Weekly: Welcome to Season 9

Crown Weekly: Welcome to Season 9

Nov 20, 2023
Live comes at you fast here at Photo Finish™, meaning we have little time to waste mulling over the past with the future here and now. The Virtual Kentucky Derby just occurred, and Churchill Downs helped Photo Finish™ promote the event across several social media channels. Season 9 is here; it’s Foal’s Day, and the […]
Claimed Horse Wins the Virtual Kentucky Derby

Claimed Horse Wins the Virtual Kentucky Derby

Nov 19, 2023
On Saturday night, SOLmate Stables took home the prestigious Virtual Kentucky Derby title with a horse acquired through a Photo Finish™ LIVE Claiming Race, a monumental moment in Photo Finish™ history that not only marks an outstanding achievement for SOLmate themselves but showcases the accessibility of success for newcomers. A claiming race in horse racing […]
Photo Finish™ LIVE Community Holds Charity Auction For Philippines Children’s Hospital

Photo Finish™ LIVE Community Holds Charity Auction For Philippines Children’s Hospital

Nov 17, 2023
Today, Friday, November 17, at 6 pm EST, join the Photo Finish™ LIVE community for an evening of compassion and generosity personified as they host the Barn Blessings Charity Auction, an initiative aimed at providing life-changing support for needy children at the National Children’s Hospital, a public hospital in the Philippines. Organized by longtime Photo […]
Announcing the Hawku Memorial

Announcing the Hawku Memorial

Nov 14, 2023
The NFT world lost a good one this past week as we bid farewell to a pioneer, Hawku.com, a leading marketplace and analytics site for NFTs over the past two years. In honor and celebration of the Web3 gaming trailblazer and the many communities that supported their ventures, Photo Finish™ LIVE proudly presents the Hawku […]
Crown Weekly: Season 8 Finale

Crown Weekly: Season 8 Finale

Nov 13, 2023
All good things must end, so why not finish Season 8 at Photo Finish™ with the best week the game has ever seen? Before this season’s finale, we’ve got some business to put a bow on as we cover the happenings from this past week. From big announcements to milestones and community content you can’t […]
The Beginner's Guide to Photo Finish™

The Beginner's Guide to Photo Finish™

Nov 08, 2023
You’ve already done the hard part; you’ve found us — Photo Finish™ LIVE, the Game of the Kentucky Derby. Now that you’re here, it’s our job to take you on a virtual tour of the game that gets you from a new arrival to a new contender in less time than it takes to […]
Crown Weekly: Season 8 in Full Swing

Crown Weekly: Season 8 in Full Swing

Nov 06, 2023
If Photo Finish™ LIVE were a television show, by this point, it would be clear that Season 8 was only the beginning of a long run. We’re talking The Simpsons territory, here. With each season laying a storyline and progress over the last, it’s no wonder why so many more are beginning to pay closer […]
A Beginner's Guide to $CROWN Whitepaper

A Beginner's Guide to $CROWN Whitepaper

Nov 03, 2023
Let’s be honest — most people don’t have much experience dissecting token whitepapers. But it’s become a commonly accepted necessary aspect of many Web3 projects. Regarding Photo Finish™, you want to understand the shortest distance between horse and success, but digging in deep to understand CROWN is the bridge you first must cross. No worries, […]
What is Web3 Gaming? Unlocking True Digital Ownership

What is Web3 Gaming? Unlocking True Digital Ownership

Nov 01, 2023
Play the Game of the Kentucky Derby, Photo Finish™ LIVE, and join thousands of players competing for real moneyClick here to create an account and claim your FREE Trainer Horse! What is Web3 gaming? That’s both an easy, and difficult, question to answer. In actuality — Web3 gaming is gaming. Fun is fun. Whether […]
Crown Weekly: Down the Track

Crown Weekly: Down the Track

Oct 30, 2023
Welcome to this week’s Crown Weekly! We’re rolling along here, music blaring, pedal to the metal, with just over a week of the Season 8’s road behind us. The first leg of the newest season featured an assortment of milestones and moments, as well as some eye-popping data shared. We’ve got places to go, and […]
Photo Finish™ LIVE Welcomes Community Manager Bryce Shuck

Photo Finish™ LIVE Welcomes Community Manager Bryce Shuck

Oct 23, 2023
Third Time Games is thrilled to introduce the newest addition to the Photo Finish™ family — Community Manager, Bryce Shuck! Best known to the virtual horse racing community as Sangudo Stables, Bryce comes aboard the Photo Finish™ ship as part of the company’s commitment to maintaining an inclusive, engaged, and well-moderated community. In his new […]
Crown Weekly: Season 8 is Here!

Crown Weekly: Season 8 is Here!

Oct 23, 2023
The time has come to turn a new page — Welcome to Season 8, everyone! Honestly, it’s always good that there is a day to catch our breath between the intensity of Derby Day and Monday morning. Still, it’s particularly what the doctor ordered following the busiest weekend in Photo Finish™ LIVE history. From undercard […]
Season 7: Virtual Kentucky Derby Day Mega-Preview

Season 7: Virtual Kentucky Derby Day Mega-Preview

Oct 20, 2023
Every Photo Finish™ LIVE season ends with a bang, and for Season 7, that moment is now upon us — ladies and gentlemen, welcome to Virtual Kentucky Derby weekend. Before we dive into the culmination of the Road to the Roses, let’s talk about the lathering up of the racetracks that will occur in the […]
A Fundraising Story

A Fundraising Story

Oct 19, 2023
Now that the ink has dried, I thought it might be cathartic to look back and discuss what all went down as I started the fundraising process literally the same week FTX cratered.  At the advice of our lead investor LVP, I spent much of September and October 2022 practicing and honing our pitch deck. […]
What Does Pari-Mutuel Betting Mean in Horse Racing?

What Does Pari-Mutuel Betting Mean in Horse Racing?

Oct 16, 2023
Pari-mutuel wagering, at its core, embodies the concept of mutual betting or “betting within our community.”
Season 9: Greatness Awaits

Season 9: Greatness Awaits

Nov 15, 2023
Season 9: Greatness Awaits Welcome back, Photo Finish™ LIVE faithful! This article is chock-full of juicy details. But a quick TL;DR before we head down into the weeds [ ... ]
Game Balance Updates for Season 8 (And Beyond)

Game Balance Updates for Season 8 (And Beyond)

Oct 22, 2023
Game Balance Updates For Season 8 Hello again Photo Finish faithful! We're back today to quickly give an overview of an important and exciting changes coming with Season 8! We continue to iterate
Crown Prep: Week In Review

Crown Prep: Week In Review

Oct 9, 2023
We’ve reached the mid-way point of Season 7, a season that thus far has featured so much but still has the best yet to come. From increased racing and wagering juice to rising sales and news coverage, while many watch floors, Photo Finish™ is searching for a ceiling, with no sign yet. Let’s take a […]
Solanaut Stables Rakes in Nearly $150,000 Breeding Photo Finish™ Virtual Racehorses

Solanaut Stables Rakes in Nearly $150,000 Breeding Photo Finish™ Virtual Racehorses

Oct 5, 2023
While many others have been avoiding this question recently, if you were to pose it to most Photo Finish™ players, you’d receive a quick and proudly enthusiastic response: virtual racehorses.
Crown Weekly: Season 7 Juiced

Crown Weekly: Season 7 Juiced

Oct 2, 2023
The first leg of Season 7 is in the books, and what an eventful one it was. From announcing exciting additions to the racing schedule to reaching major milestones, it’s hard to believe how much can happen in a single week of Photo Finish™ fun. Season 7 feels like one we’ll come to remember. Let’s […]
Leveled Up: Exciting Season 7 Updates

Leveled Up: Exciting Season 7 Updates

Sep 30, 2023
Season 7 of Photo Finish™ LIVE is well upon us, and with its majestic presence and your valued feedback, we’ve made significant changes to the racing schedule. The mantra this season is MORE. More JUICE. More COVERAGE. More RACE TYPES.  While you may have noticed some changes, we’re thrilled to unveil the significant upgrades, including […]
Virtual Horse Racing on a Budget with ‘Zero to Hero’

Virtual Horse Racing on a Budget with ‘Zero to Hero’

Sep 29, 2023
Photo Finish™ LIVE virtual horse racing has many paths to success, not all requiring a huge budget. And one determined player, Lean Stables, has launched a content series to prove it.
Photo Finish™ Marketplace Surpasses $2 Million in Virtual Racehorse Sales

Photo Finish™ Marketplace Surpasses $2 Million in Virtual Racehorse Sales

Sep 28, 2023
Huge news from the bullish milestones department — the Photo Finish™ LIVE in-game marketplace has surged past the $2,000,000 mark in total horse sales since its launch in April. This remarkable milestone reflects the immense popularity and success of a game built to last and the vibrant community that has rallied around it. Since its […]
Account Verification and You

Account Verification and You

Sep 28, 2023
Hello again, Photo Finish™ LIVE faithful! We wanted to inform you about a few changes happening in the PFL ecosystem that affect us and you, hopefully in all very good ways.  As those of you who follow me on X may have noticed, I recently visited Churchill Downs and had the opportunity to join other […]
Crown Weekly: A Season to Remember

Crown Weekly: A Season to Remember

Sep 25, 2023
Six Photo Finish™ LIVE seasons are in the books, and what a barnburner the most recent chapter was. From the debut of a crop of newly bred horses to a legend born on the Virtual Kentucky Derby racetrack and a lot in between, the last month of Photo Finish™ has provided a surplus of gas […]
The Fourth Virtual Kentucky Derby Preview

The Fourth Virtual Kentucky Derby Preview

Sep 23, 2023
The Virtual Kentucky Derby returns to Photo Finish™ LIVE on Saturday, September 23, at 7:00 p.m. EST, with the fourth-ever running of the virtual horse racing event that transports the rich tradition of the Churchill Downs and the Kentucky Derby into the cutting-edge virtual horse racing world developed by Third Time Games.  As a primer […]
Product Director Richie Choi Shares Insight on Revamped Race Schedule

Product Director Richie Choi Shares Insight on Revamped Race Schedule

Sep 20, 2023
Third Time Games Product Director Richie Choi dishes on the Photo Finish™ LIVE race schedule revamp.
YSM Racing and Mo Knowz Photo Finish™ LIVE Auction Surpasses One-Million in $DERBY Sales

YSM Racing and Mo Knowz Photo Finish™ LIVE Auction Surpasses One-Million in $DERBY Sales

Sep 15, 2023
On Thursday, September 14, the Photo Finish™ LIVE community auction house again swung its doors wide open, as host YSM Racing and beloved auctioneer Mo Knowz brought the exciting live bidding action back to Twitch for another dedicated stream aimed at matching PFL horses with new owners. The second rendition of the duo’s live auction […]
At Long Last, Staking Rewards Are Back!   

At Long Last, Staking Rewards Are Back!  

Sep 10, 2023
Welcome back, friends, noblemen, countrymen. The TL;DR: Starting September 12 at 10AM ET, your staked Photo Finish PFP’s begin earning the $CROWN tokens. Below is a quick FAQ – we suggest reading thoroughly! Q: What Are Staking Rewards? If you haven’t been around from the start (it’s ok, we forgive you), a core part of […]
Protect Your Photo Finish™ LIVE Account!

Protect Your Photo Finish™ LIVE Account!

Sep 7, 2023
Hello there Photo Finish faithful! We wanted to reach out with some Good News and some Bad News. The Good News Your horses, CROWN, and DERBY are valuable! The Bad News Hackers are trying to steal them from you! There have been multiple players in the past week that have gotten their login / password […]
What Are Racing Subsidies?

What Are Racing Subsidies?

Aug 30, 2023
S6: THE JUICE Greetings, we are coming to you a few days before the rollover between Seasons 5 and 6 with some exciting information to round out our recent racing schedule updates. This one is all about the JUICE. But what is juice? What do we mean by the JUICE?! First, let us give you […]
Season 6: The Game Has Only Just Begun

Season 6: The Game Has Only Just Begun

Aug 22, 2023
Hello again faithful players and fans! We write to you on the eve of yet another grand step in the ecosystem of Photo Finish™ LIVE. A date rapidly approaches – August 28, 2023 – where the first crop of foals ever “born” in the game reach racing age and begin to find their way onto […]
Farewell Season 4, Long Live Season 5

Farewell Season 4, Long Live Season 5

Aug 1, 2023
Welcome all, Photo Finish Faithful! As we gaze wistfully into our screens, looking back on yet another record-breaking season in the books in Photo Finish™ LIVE, I am reminded of the famous Olde English poem, by Art Vandelay: In Photo Finish yclept, tales abound, Richie joined, his horses, renown found. ‘Gainst Fib Newton, claiming races […]
Season 3 Breeding Report

Season 3 Breeding Report

Jul 12, 2023
Welcome to the Season 3 Breeding Report, a high-level overview of the first-ever Photo Finish™ LIVE breeding season.  Future breeding windows will always bring excitement, but there will forever be something inherently special about the first-ever opportunity players had to bring new foals into the game. Ahead of preparations being made for Season 4’s breeding […]
Breeding Philosophy & Techniques (Guest Post by ‘The Commish’)

Breeding Philosophy & Techniques (Guest Post by ‘The Commish’)

Aug 21, 2023
GUEST POST BY “THE COMMISH” – THE CONTENTS WITHIN ARE NOT GUARANTEED TO REFLECT THE OPINION OF THE THIRD TIME STAFF  Philosophy, an intellectual pursuit appreciated by the Commish, is extraordinarily relevant to this conversation. It requires critical thinking, logical reasoning, the evaluation of complex ideas and, ultimately, problem solving techniques. “The only true wisdom […]
The First Running of the Photo Finish™ LIVE Virtual Kentucky Derby to Take Place July 1

The First Running of the Photo Finish™ LIVE Virtual Kentucky Derby to Take Place July 1

Jun 22, 2023
Third Time Games is thrilled to announce the Inaugural Photo Finish™ LIVE Virtual Kentucky Derby will take place on Saturday, July 1st!  The first-ever Photo Finish™ LIVE Virtual Kentucky Derby marks the beginning of a groundbreaking multi-year partnership between Third Time Games and Churchill Downs that aims to merge the rich history of the Kentucky […]
MJ Gaming: Rising Star of Web3 Content Creation Chats Covering Photo Finish™

MJ Gaming: Rising Star of Web3 Content Creation Chats Covering Photo Finish™

Jul 12, 2023
Breaking through as a successful content creator is a tall task in itself. But gaining traction as a Web3 content creator can at times feel like performing at Coachella a week before the festival actually takes place.  We’re early. For many, too early. But for those that enjoy the journey and the time and effort […]
Weekender: $1,000 Third Time Cup, ‘Tis the Season for Breeding, Third-Party Tools Launch

Weekender: $1,000 Third Time Cup, ‘Tis the Season for Breeding, Third-Party Tools Launch

Jul 12, 2023
What’s Inside Third Time Cup: $1,000 championship  Breeding AMA: June 20, 8 pm EST Third Time Team Expands: New Product Director and CMO join GAP Data: New Third-Party tool profile YSM Twitter Spaces: HUGE turnout MJ Gaming: ‘Across the Board’ drops alpha Third Time Thursday: Mo moves to primetime Third Time Cup The biggest moment […]
GAP Data Q&A: Get to Know the Team Helping PFL Players Make Analytics-Based Decisions

GAP Data Q&A: Get to Know the Team Helping PFL Players Make Analytics-Based Decisions

Jun 13, 2023
In the virtual horse racing world, the utilization of data and analytics have become increasingly key for players seeking a competitive edge. Enter GAP Data — a new third-party tool developed by a group of Photo Finish™ LIVE players themselves embedded in the game. Just a few weeks old, GAP Data’s innovative approach to PFL […]
Web3 Leader Giancarlo Rios Joins Third Time Games as Chief Marketing Officer

Web3 Leader Giancarlo Rios Joins Third Time Games as Chief Marketing Officer

Jun 12, 2023
With a diverse background in marketing and a deep understanding of the Web3/crypto space, new Third Time CMO Giancarlo Rios shares his insights on the potential of digital ownership, the future of gaming, and his excitement in joining the Third Time Games family. A well-respected voice in the Web3 community, new Third Time Games CMO […]
Industry Veteran Richie Choi Joins Third Time Games Product Development Team

Industry Veteran Richie Choi Joins Third Time Games Product Development Team

Jun 12, 2023
New Third Time Games Product Director Richie Choi shares his passion for game development, his background, and his vision for optimizing Photo Finish™ race schedules. Incoming Third Time Games Product Director Richie Choi’s passion for the gaming industry and the rapid development of emerging Web3 technologies is palpable. In just a brief conversation with Choi, […]
Breeding Primer: Season 3 Breeding Opens June 26

Breeding Primer: Season 3 Breeding Opens June 26

Jun 9, 2023
Hearken, thyself, for the season of Photo Finish™ LIVE procreation, draweth nigh!  For those of you unfamiliar, that loosely translates in Photo Finish™ speak to – prepare yourselves, it’s almost time to breed some virtual horses!  When Photo Finish™ LIVE exited BETA in late April for a newfound fully launched world, we all collectively circled […]
Third Time Games CEO & Founder Ian Cummings Joins MJ Gaming’s ‘Across the Board’

Third Time Games CEO & Founder Ian Cummings Joins MJ Gaming’s ‘Across the Board’

Jun 7, 2023
On Tuesday, June 6, Third Time Games CEO and Founder Ian Cummings joined MJ Gaming’s weekly Photo Finish™ LIVE show ‘Across the Board,’ for an expansive two-hour chat. In the fourth episode of the PFL-driven series, MJ and Ian covered a variety of topics and delved deep into the community’s questions regarding everything from the […]
The Road to the Third Time Classic Begins NOW

The Road to the Third Time Classic Begins NOW

Jun 5, 2023
The Road to the Third Time Classic begins NOW!  The first of four scheduled Season 3 major racing series events, The Road to the Third Time Classic encompasses the week of June 5 to June 11. With many qualifier races already filling up, let’s get everyone up to speed and on the same page as […]
The Weekender: Third Party Tools, Content Creators, Third Time Team Grows

The Weekender: Third Party Tools, Content Creators, Third Time Team Grows

Jun 3, 2023
What’s Inside NEW LIR Syndicate Tools ‘Across the Board’ with MJ Gaming Third Time Thursdays with Mo Third Time Team Expands Season 3 Schedule LIR Syndicate Tools New community tools just dropped! LIR Syndicate and his team recently gave the Photo Finish™ community a sneak peek at some super-interesting PFL tools they’ve been working on, […]
History is Made – Season 2 Summary

History is Made – Season 2 Summary

May 29, 2023
Hello dear readers. I write this swelling with pride to convey that the inaugural season of Photo Finish™ LIVE is complete, and Season 3 has now arrived. Just another day in the Photo Finish universe this is not! Nearly 2 years of work on this platform, and another 6 on the sport of virtual horse […]
Stable Spotlight: Bourbon Stables Shares Their Early Impressions of Photo Finish™ LIVE

Stable Spotlight: Bourbon Stables Shares Their Early Impressions of Photo Finish™ LIVE

May 24, 2023
Half the fun of playing Photo Finish™ LIVE is the comradery formed between players as they work to discover what’s best for their stables. On a daily basis, both new and seasoned veterans of the game can be found in conversations in Discord discussing strategy and their recent experiences on the tracks. Every stable has […]
The Weekender: Season 2 Extended, $CROWN News, and Mo Knowz Third Time Thursday

The Weekender: Season 2 Extended, $CROWN News, and Mo Knowz Third Time Thursday

May 20, 2023
What’s Inside Season 2 Extended: May 29 new end date $CROWN Whitepaper $CROWN: Now listed on CoinGecko PressRow Pod: CEO and Founder Ian Cummings shares his professional journey WWYD: 11 Photo Finish™ players provide their #1 tips Third Time Thursday: Mo Knowz vs. Mo Does Not Know Season Extended The inaugural Photo Finish™ LIVE season […]